CBC Radio – Founding Greenomics

Saint John, N.B., February 02, 2010 — Canada’s national public broadcaster and one of its largest cultural institutions, CBC/Radio-Canada, interviewed Greenomics President, Erich Schwartz, to discuss the creation of the consultancy Greenomics and how Greenomics the Game was created. This insightful 10 minute interview reveals the life changing catalyst that made Erich change careers from being a globe travelling IT executive to the founder of a Sustainability Consultancy. It divulges the thinking processes that merged Erich’s science background with his business acumen. It also uncovers some of the challenges businesses face when pursuing Sustainability as demonstrated in the manufacturing of Greenomics the Game.

Convinced that leading by demonstration is more credible than just talking, great efforts were made to make the game 100% sustainable. While unusual, the goal was to enable people to toss the game into a composter at the end of its lifecycle to be converted into soil. We hope you enjoy this interview on Steven Webb’s morning show Information Morning. (Please note, we’ve compressed this file to make the download faster, so you will have to download then launch. Sorry for this inconvenience.) Alternatively, you can stream it from CBC Radio.

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